Frequently Asked Questions

1. How does it work?
2. How does HomeValueBot complement your credit union's Web site?
3. Is HomeValueBot secure?
4. Where does the HomeValueBot data come from?
5. What are the Automatic Activity Reports?
6. What is required for set-up and maintenance?

How does it work?
Place one or more of the HomeValueBot links on your home page. When visitors come to the page, they are prompted for an address and other information. After gathering required and optional data, HomeValueBot calculates a value estimate and delivers a custom report within seconds. Visitors can then click on links directly to your loan application page, which can be pre-populated (optional). All activity to this point is tracked for analysis. If a member enters an e- mail address, they'll automatically receive quarterly value updates on the property they entered. HomeValueBot will automatically send home value updates to these members on your behalf ? complete with links back to your Web site. These e-mails are compliant with CAN-SPAM Act regulations, offering unsubscribe options.

How does HomeValueBot complement your credit union's Web site?
HomeValueBot fully integrates into your credit union's Web site, using your credit union's name and promotional copy. You can also link to your rates page or your online loan application page from HomeValueBot. There is no outside promotional content or advertising, so your credit union realizes the full benefit.

Is HomeValueBot secure?
HomeValueBot is hosted on a financial-grade secure service bureau network that meets privacy and GLB compliance requirements. Any data captured on behalf of your credit union is your exclusive property and will never be shared with another party.

Where does the HomeValueBot data come from?
HomeValueBot is supported by industry-leading data providers and appraisal professionals. This means:

• More than 90 percent coverage of U.S. homes
• Data is leveraged from over 90 million real estate records, updated with weekly sales and monthly statistics
• Includes a built-in home improvement calculator that dramatically increases accuracy
• Advanced, easy-to-use interface with error-checking and "data-aware" forms

What are the Automatic Activity Reports?
Reports are e-mailed to you monthly, showing your HomeValueBot activity by date, click-throughs back to your site and detailed data on addresses that were run. This allows you to track the effectiveness of promotional campaigns and identify loans resulting from your HomeValueBot traffic.

What is required for set-up and maintenance?
Getting HomeValueBot set up for your credit union is quick and easy! No programming or web design is required on your part. Once you subscribe, you'll answer a short series of questions, such as what pages you'd like to link to (i.e. loan application or rates page.) Then you'll install a link to your HomeValueBot estimator from your home page, or rates page. (Note: for a modest one-time fee, your HomeValueBot page can be further customized with additional graphics, links and promotional content.